APTly Spoken Blog

  • How do you eat an elephant? Or, how do you lease A LOT of vacants?

    When Leasing Professionals have a lot of apartments to lease, it can feel a little like eating an elephant.  That availability list can feel like it goes on for pages, and even deciding what to show and what to rent can be overwhelming.  So how do you eat an elephant? One bite at a time. Overwhelmed leasing teams will focus on what’s been vacant the longest. And since it has been vacant the...
  • The Truth About Online Reputation Management

    According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...
  • The New Google+ Local: Your Property’s New First Impression

    Recently, Google decided to ditch its Google Places site in favor of a brand new application. The new, revamped Google+ Local integrates the best of both the Places site and the social network Google+. Much like its previous iteration, Google+ Local is the first thing customers will see when they search for your company’s property. So with these new changes, how should your business adapt to...
  • A Picture Says 1,000 (Sometimes Cringe-Worthy) Words

    I once came home to find my mom and brother downstairs, tears rolling down their faces. “Why are you crying?!” I asked, concerned that someone had died or my brother was deemed unfit for college after neglecting to leave a space between his first and last name on an SAT Scantron form (true story). “Because we are laughing so hard,” Chris explained. Then he showed me the object in Mom’s hand, the...

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