APTly Spoken Blog

  • Customer Experience: Is Your Apartment Community Two-Faced?

    A friend of mine recently shared this story with me. “It all started when my children ordered the IHOP “Happy Face” pancake dinner. When our order arrived at the table my 2 year old son became very upset and proceeded to say, “Mommy, not it!” over and over again. I attempted to explain to him that what he received was what he had ordered, but clearly it was not...
  • Seniors—a Growing Demographic and Booming Opportunity

    The senior demographic offers great potential to housing providers and recognizing the unique features of this customer base can help us to market effectively and provide an environment that meets their needs. The baby boomer generation—76 million strong—is entering retirement and responding to changing life needs. Some will choose to remodel their homes for greater accessibility,...
  • Increase Your Marketability with NAAEI Professional Designation Courses

    With less than a month remaining until the presidential elections, everyone is talking about jobs and unemployment rates. The news is full of reports of people who have been out of work for more than a year and still can’t secure jobs. And, some of those people with jobs may be looking for greener pastures elsewhere but aren’t sure how to qualify for the job they really want. That...
  • Who Needs a Stairclimber When You Live On the Third Floor?

    They say getting dressed for your workout is half the battle. Half the battle for me, more specifically, is making the decision to resist watching nine YouTube videos of my latest Hollywood obsession—Anna Kendrick from “Pitch Perfect” at the moment—put the bag of croutons down (I eat them like chips) and sort through my dirty pile of laundry for a pair of running shorts...

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