APTly Spoken Blog

  • Carol Brady Had the Right Idea

    The best part about having a large family is that you suddenly have an abundance of free labor. Hold on—I’m now getting word that this has not been the case since “The Grapes of Wrath.”  Regardless, I think most people would agree that it’s nice to have people (a young child, your ailing grandmother, etc.) work for you—especially when it’s voluntary. This is certainly the case in the apartment...
  • Marketing in Property Management: Get Connected, Stay Connected, Be Responsive!

    Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements and financially viable results. What we strive for with...
  • Like a Kid In a Candy Store

    Sometimes I blackout when I eat. I mean, not actually blackout—but it feels very similar. I go into a sort of food coma when presented with a table full of free goodies, eating one after the other in assembly line fashion: move hand to candy, un-wrap candy, put in mouth, repeat. I would have made a stellar Lucy Ricardo. I would also be 800 pounds if I lived in one of Mark Tarses’ Berkeley, Calif...
  • (Units) Video Killed The Radio Star

    Although we prefer cash, Frank Mauck and I will also accept checks and money orders. You see, this month marks the 1st Anniversary of our monthly "units in a Minute" video series. I guess time flies when you’re an amateur director. Over the course of 12 months, we’ve certainly learned a lot of valuable lessons. I know I have. For example, I’ve learned that if I have an iced coffee 30 minutes...

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