APTly Spoken Blog

  • Marketing to Gen Y Renters

    Generation Y, or Millennials, are those born in the mid-80s, and after. They have grown up in the digital age, love technology, and environmental awareness. There are about 70 million Generation Y renters that come with very specific wants and needs that you must know about if you want to start attracting them as tenants. Use these helpful tips to begin attracting Gen Y renters to your...
  • Ms. Frizzle—Unsung Hero to Right-Brainers Nationwide

    When my brain was being assembled, a lot of attention was paid to my right side. Someone decided to take a snooze, however, when it came to the left. Now, that’s not to say that part of my noggin is completely hollow. I’d like to think I have a talent for words, for example. Otherwise, I’m not sure why I’m getting paid for this job. I am still getting paid, right?...
  • Breathe In, Breathe Out, Buy Bubble Wrap

    My last job was very stressful. During my 13-month stint at this previous company, I was asked to move cubicles three times. I had approximately 950 post cards, figurines and pieces of memorabilia displayed in my work space, so this was a logistical nightmare. The amount of boxes and bubble wrap required would make your head spin. After the first move, I constantly felt on edge, never knowing...
  • When The Resident Experience Begins and How to Drive Satisfaction and Performance

    For over a decade we have been focusing on the best practices that drive retention. Throughout this time, we have focused discussions with clients on the best practices that drive resident satisfaction, loyalty, retention and improving one’s online reputation. Besides just evaluating feedback that relates to shutting the back door (retention/turnover), we have also had the...

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