Thursday, June 6, 2013
What is customer experience and what does it mean to those of us in the business of leasing apartments? The answer is simple. Our residents are demanding a better experience and talking about their experience online. Did you know that 70 percent of potential renters consult apartment reviews, and they trust ratings and reviews sites 12x more than paid advertising? Join our panel of industry...
Mary Ann Passi
Tuesday, May 28, 2013
Unless you’re cramming for Jeopardy, have a photographic memory or just like random factoids and can remember them to win a bar bet, you likely believe some pretty common myths. A few common myths people take as fact are:
1. What came first, the chicken or the egg?2. What are the chances of a coin landing on heads?3. How much does a cloud weigh?
You may not even be aware these are actually myths...
Wednesday, May 15, 2013
Do you have something that is visibly better than your competitor? Show it to your buyers with side-by-side comparisons. Be truthful and don’t exaggerate!
Sell your USP (Unique Sales Point) visibly and dramatically. Think of your best selling feature, then showcase it! Make sure your USP is different than your competitors’. If your competitors can say the same thing, it’s not a unique selling...
Monday, May 13, 2013
There is an abundance of screening techniques out there these days that enable communities to thrive by locating good strong tenants. There are four steps to follow which will ensure the retention of a good tenant. The primary factors to acknowledge when a unit becomes available are your advertising techniques and internet presence. By putting time and effort into advertising your property you...