APTly Spoken Blog

  • Straw, Sticks, or Bricks…What is Your House Made Of?

    When the big bad wolf, better known as online reviews, comes knocking at your door, how solid is your community’s reputation?  Think back to the children’s bedtime story, The Three Little Pigs. Each pig decided to leave home and seek their fortunes.  Before leaving, their mother told them, “Whatever you do, do it the best that you can because that is the way to get along in the world.”The first...
  • Bacon, Wine and Life-Long Residents

    I’ve been to a million (OK, four) pool parties at my apartment community. Sure, I got some free hot dogs and a cup of lemonade, but after several summers of the same old, I have no desire to reunite with Oscar Mayer.  It’s hard to come up with new, affordable resident events, but according to July 10’s Webinar Wednesday, “Reinvent the Resident Event,” doing so is necessary to attract and retain...
  • “Check In” to the 2013 Apartment Revenue Management Conference

        The Turnberry Isle Miami Resort, host hotel of the 2013 ARM Conference® Make sure your website is optimized for high direct sale conversions.  Register your property on Google Local Pages. Be vigilant of ratings and reviews, and ask brand ambassador customers to share their great experiences online. Sound familiar? Of course it does, but consider that these suggestions are in fact a state of...
  • The Human Science of Revenue Management

    Experts on the 2013 NAA revenue management panel, held in San Diego on June 20 provided an illuminative discussion on the strategy and best practices for implementing a revenue management system that your staff can utilize to help your business thrive.  Dhar Sawh, the panel’s moderator from Yardi, allowed up front that implementing revenue management systems can be disruptive. When you implement...

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