APTly Spoken Blog

  • The Truth About Online Reputation Management

    According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...
  • The New Google+ Local: Your Property’s New First Impression

    Recently, Google decided to ditch its Google Places site in favor of a brand new application. The new, revamped Google+ Local integrates the best of both the Places site and the social network Google+. Much like its previous iteration, Google+ Local is the first thing customers will see when they search for your company’s property. So with these new changes, how should your business adapt...
  • A Picture Says 1,000 (Sometimes Cringe-Worthy) Words

    I once came home to find my mom and brother downstairs, tears rolling down their faces. “Why are you crying?!” I asked, concerned that someone had died or my brother was deemed unfit for college after neglecting to leave a space between his first and last name on an SAT Scantron form (true story). “Because we are laughing so hard,” Chris explained. Then he showed me the...
  • Google Local Bug

    Google Places is the quickest way to gain exposure for your properties in the Google search engine. It's free and if you want to edit the free listings, all you have to do is claim them as yours. After that, just get your listings looking right with the correct categories and relevant content, and it's by far the easiest way to increase your Google ranking. We claimed our listings after AIM in...

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