APTly Spoken Blog

  • How to Create Desirable Green Apartments Presentation at NAA’s Conference

    I am pleased to announce that I will be moderating a very interesting presentation at the NAA Education Conference & Exposition in San Diego. The presentation, titled Creating Desirable Green Apartments Renters Will Pay More for and Demand, will feature Gretchen Ponts of Strata Research, DeeAnne McClanahan of Greystar Residential, and Steve Sadler of Post Apartment Homes, L.P. on Friday, June...
  • Will Your Resident Be a VIP or MIA?

    In this world of mediocre service or automated do-it-yourself options, there are a special few service providers that have my unwavering loyalty. On the short list: My dentist – The staff is friendly, welcoming and reassuring, the office is immaculately clean, the receptionist always asks about my spouse and kids by name, and they give me a little lavender-scented towelette at the end of my...
  • Rent to Dr. Jekyll, not Mr. Hyde

    Learn from owners/managers and thought leaders about how to leverage rental payment history to improve screening processes in the NAA Education Conference session Dr. Jekyll and Mr. Hyde? Rental Payment Data Helps Identify the Best Residents.Based on new data on the NOI impact of current rates of rent default in the multifamily industry, renters are a higher-risk group than the overall U.S....
  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...

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