APTly Spoken Blog

  • Bacon, Wine and Life-Long Residents

    I’ve been to a million (OK, four) pool parties at my apartment community. Sure, I got some free hot dogs and a cup of lemonade, but after several summers of the same old, I have no desire to reunite with Oscar Mayer.  It’s hard to come up with new, affordable resident events, but according to July 10’s Webinar Wednesday, “Reinvent the Resident Event,” doing so is necessary to attract and retain...
  • “Check In” to the 2013 Apartment Revenue Management Conference

        The Turnberry Isle Miami Resort, host hotel of the 2013 ARM Conference® Make sure your website is optimized for high direct sale conversions.  Register your property on Google Local Pages. Be vigilant of ratings and reviews, and ask brand ambassador customers to share their great experiences online. Sound familiar? Of course it does, but consider that these suggestions are in fact a state of...
  • The Human Science of Revenue Management

    Experts on the 2013 NAA revenue management panel, held in San Diego on June 20 provided an illuminative discussion on the strategy and best practices for implementing a revenue management system that your staff can utilize to help your business thrive.  Dhar Sawh, the panel’s moderator from Yardi, allowed up front that implementing revenue management systems can be disruptive. When you implement...
  • Move ‘Em In, Move ‘Em Out

    The Guide To Successfully Turning Units While researching unique perspectives on move-ins and move-outs in the property management world, I kept attempting to resort to a metaphor. Then I came across the origin of the word “metaphor” itself, which means “to carry” in Greek. In the context of a typical metaphor, the “carrying” is referring to the sense of one word to a different word, but I...

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