APTly Spoken Blog

  • Child, Please

    I’ve noticed a few things in my 27th year. Namely, that I’m getting old. Now, before you start rolling your (deteriorating) eyes in a “child, please” manner, let me explain. I understand that 27—in the scheme of one’s entire life—is still very young. But I also understand that this is around the time where it’s starts to feel kind of cool to play the adult card.  When I was 25, I felt the need to...
  • Paging Doogie Howser

    I know a lot about doctors.  For example, I know that they really struggle to maintain a work-life balance. When Dr. Grey and Dr. McDreamy had their baby, Meredith took a step back from her surgeries to focus on their daughter. That of course then caused tension between her and Dr. Yang, who accused Meredith of being a better mother than doctor. Of course Dr. Yang was still kind of bitter after...
  • Does A Lease Follow A Like?

    Social Media as a Prospecting and Renting ToolPacific Crest recently participated at Seattle’s TRENDS Conference and Tradeshow providing insight on how to effectively utilize social media to benefit individual properties and company initiatives. Pacific Crest integrates the underlying meaning of our tagline into our social media approach. Our social media marketing plan revolves around our...
  • New Student Housing Research Shows How to Reach Today’s Digital Savvy Renter

    It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.  For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...

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