APTly Spoken Blog

  • Powerful Promotion: College Grove Apartments Make Noise—And Get Noticed

    To get noticed in a busy college town with many student housing options, sometimes you’ve got to make a little noise. Literally. It was the fall of 2013 in Murfreesboro, Tennessee, and the Middle Tennessee State University fall semester was in session. Days were shorter. Temperatures were cooler. Leaves were turning. And the MTSU students were eagerly anticipating the start of basketball season...
  • There’s No Place Like Home

    By day, I write about ancillary revenue opportunities. By night, I ask for cheaper rent. It’s all a bit confusing. But so, too, is the concept of resident friendly ancillary revenue. And according to Steve Lefkovits, Joshua Tree Conference Group Principal, learning to leverage ancillary revenue without incurring resident ire is key to any successful revenue management program. “Incredible rent...
  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...
  • What Has Two Thumbs, Neither of Which Are Green?

    I bought a bonsai tree last winter for my office. Two weeks later, all that remained were the branches. Today, it holds a lone Christmas ornament that I’ve decided to display year-round. I don’t have what you would call a ‘green thumb.’ My inability to care for plants and trees is especially upsetting to my father, who, when he isn’t molding young minds as a middle school English teacher, spends...

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