APTly Spoken Blog

  • Plan For Success Part 2: The 5 Building Blocks Of Promotional Marketing Strategy

    Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your multi-family property—from saving time and money to creating message cohesion and improving program creativity. Building a strategy into your marketing plans from the beginning also allows you to better target your audience, separate...
  • 7 Ways You Can Avoid Getting Trampled

    I refuse to participate in Black Friday. (They already have Halloween candy out in stores, so I'm allowed to talk about November.) For starters, I have no interest in being trampled to death outside of a Walmart. That plasma TV is swell and all, but I’d sooner keep my extremities intact.  I also have very little patience for shoppers with very little patience. Additionally, I will never...
  • Virginia is For Lovers

    Both my biggest dream and greatest fear is meeting a potential love interest at my apartment community. The dream being that it’s a delightful “Meet Cute” and there’s no commute (I had to pay a highway toll to visit my ex-boyfriend). The fear being that you break up and have to see this horrible person’s face every time you want to use the pool. Then again, in order to meet someone at my...
  • Say WHAT?

    Summertime, and the livin’ is easy. No, not really—I just felt the need to work that lyric into at least one blog. But the summer is a fun time, and when you work in the apartment industry, it can be pretty funny too. In July’s IRO Insider, independent rental owner Paula Pant recalls three of the funniest—and weirdest—questions she’s ever received from a prospective resident. Chalk them up to...

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