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  • Soft Pants, Soft Sell

    I discovered ‘soft pants’ last month. This is an actual thing. They’re those pants for women—usually tapered at the ankle—that look (and feel) like classy pajamas acceptable for daytime wear. Sometimes they have patterns. Always they are soft. These soft pants are slowly yet steadily changing my life. I’m concerned I may never return to hard pants. Goodbye, jeans. You were good to me. But...
  • Why You Gotta Be So Mean

    In first grade, sweet, innocent and shy 7-year-old me was sitting quietly at my desk, minding my own business. And then I got up to sharpen my pencil, took a few steps and dragged the chair right with me.  Turns out my classmate Robby Jenkins decided to tie the string of my jacket to the leg of the chair before sitting back and watching the embarrassment unfold. It was both genius and horribly...
  • That’s Gonna Leave a Mark

    I once read a review for a hostel my friends and I were considering staying in during a trip to Venice. “If you love prostitutes and drug dealers mingling outside of your window, this is the place for you!” I was equally horrified and intrigued. I didn’t think I liked those things, but wasn’t traveling all about expanding your horizons? Of course, we all pushed aside our desire for a good story—...
  • Live Streaming Video Apps Meerkat & Periscope Will Change Multifamily Marketing Forever

    A few weeks ago, Periscope, a live streaming app acquired by Twitter, launched and only hours later the 45-day old Meerkat, a competitor, announced that they had raised $14 million in funding and amassed a half-million users.  Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. “At that moment I realized that the...

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