APTly Spoken Blog

  • What Has Two Thumbs, Neither of Which Are Green?

    I bought a bonsai tree last winter for my office. Two weeks later, all that remained were the branches. Today, it holds a lone Christmas ornament that I’ve decided to display year-round. I don’t have what you would call a ‘green thumb.’ My inability to care for plants and trees is especially upsetting to my father, who, when he isn’t molding young minds as a middle school English teacher, spends...
  • Plan For Success Part 2: The 5 Building Blocks Of Promotional Marketing Strategy

    Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your multi-family property—from saving time and money to creating message cohesion and improving program creativity. Building a strategy into your marketing plans from the beginning also allows you to better target your audience, separate...
  • 7 Ways You Can Avoid Getting Trampled

    I refuse to participate in Black Friday. (They already have Halloween candy out in stores, so I'm allowed to talk about November.) For starters, I have no interest in being trampled to death outside of a Walmart. That plasma TV is swell and all, but I’d sooner keep my extremities intact.  I also have very little patience for shoppers with very little patience. Additionally, I will never...
  • Virginia is For Lovers

    Both my biggest dream and greatest fear is meeting a potential love interest at my apartment community. The dream being that it’s a delightful “Meet Cute” and there’s no commute (I had to pay a highway toll to visit my ex-boyfriend). The fear being that you break up and have to see this horrible person’s face every time you want to use the pool. Then again, in order to meet someone at my...

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