APTly Spoken Blog

  • Virginia is For Lovers

    Both my biggest dream and greatest fear is meeting a potential love interest at my apartment community. The dream being that it’s a delightful “Meet Cute” and there’s no commute (I had to pay a highway toll to visit my ex-boyfriend). The fear being that you break up and have to see this horrible person’s face every time you want to use the pool. Then again, in order to meet someone at my...
  • Say WHAT?

    Summertime, and the livin’ is easy. No, not really—I just felt the need to work that lyric into at least one blog. But the summer is a fun time, and when you work in the apartment industry, it can be pretty funny too. In July’s IRO Insider, independent rental owner Paula Pant recalls three of the funniest—and weirdest—questions she’s ever received from a prospective resident. Chalk them up to...
  • Plan For Success: Why Strategy Is Imperative To Your Marketing Promotions

    Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the proper forethought, games are lost, buildings crumble and lives are lost. While these may seem like extreme examples, they illustrate the point: Success in any field...
  • Rocky Mountain Memories

    Let’s all do a slow clap just for getting up this morning. We know long conference days plus some evening shenanigans—I see nothing, I say nothing—can make for a challenging Saturday, but today’s events are not to be missed. But first, a few notes about yesterday: 1. We have the first female President of the United States! NAA members chose Hillary Clinton over runner-up Jeb Bush for U.S....

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