APTly Spoken Blog

  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...
  • What Has Two Thumbs, Neither of Which Are Green?

    I bought a bonsai tree last winter for my office. Two weeks later, all that remained were the branches. Today, it holds a lone Christmas ornament that I’ve decided to display year-round. I don’t have what you would call a ‘green thumb.’ My inability to care for plants and trees is especially upsetting to my father, who, when he isn’t molding young minds as a middle school English teacher, spends...
  • Plan For Success Part 2: The 5 Building Blocks Of Promotional Marketing Strategy

    Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your multi-family property—from saving time and money to creating message cohesion and improving program creativity. Building a strategy into your marketing plans from the beginning also allows you to better target your audience, separate...
  • 7 Ways You Can Avoid Getting Trampled

    I refuse to participate in Black Friday. (They already have Halloween candy out in stores, so I'm allowed to talk about November.) For starters, I have no interest in being trampled to death outside of a Walmart. That plasma TV is swell and all, but I’d sooner keep my extremities intact.  I also have very little patience for shoppers with very little patience. Additionally, I will never...

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