APTly Spoken Blog

  • The Time is Now

    In college I took a frozen pizza out of the oven—only partially thawed—because I couldn’t wait any longer. It was horrible and cold and, well, frozen, but it still seemed better than the alternative. The alternative being patience. According to multifamily consultant Lisa Trosien, presenter of October 8’s Webinar Wednesday, “The Path of Lease Resistance,” we live in a microwave society. My...
  • The Death of the Mall Rat

    God bless the 1980s. I was fortunate enough to be born in 1986, smack dab in the middle of all the big shoulder pads, bad perms and enough Top Gun gems to carry us into the aughts.  It was a simpler time, really. You turned on the TV and everybody knew your name, The Huxtables reigned supreme and an old broad on a typewriter was solving mysteries. Oh, to be 1986 again. Unfortunately, the...
  • Powerful Promotion: College Grove Apartments Make Noise—And Get Noticed

    To get noticed in a busy college town with many student housing options, sometimes you’ve got to make a little noise. Literally. It was the fall of 2013 in Murfreesboro, Tennessee, and the Middle Tennessee State University fall semester was in session. Days were shorter. Temperatures were cooler. Leaves were turning. And the MTSU students were eagerly anticipating the start of basketball season...
  • There’s No Place Like Home

    By day, I write about ancillary revenue opportunities. By night, I ask for cheaper rent. It’s all a bit confusing. But so, too, is the concept of resident friendly ancillary revenue. And according to Steve Lefkovits, Joshua Tree Conference Group Principal, learning to leverage ancillary revenue without incurring resident ire is key to any successful revenue management program. “Incredible rent...

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