Thursday, March 7, 2013
I once had a boss who told me it was my job to make sure he was never surprised. I thought that was odd, but over time I realized it was brilliant… because nobody likes a bad surprise.
When it comes to student housing inspections, it’s likely that nothing would surprise your team. But your inspection team is probably not your major concern. It’s your student residents—and their parents— that...
Tuesday, March 5, 2013
The team at Facebook has finally thrown down the gauntlet and is poised to show the world that it can hold its own against search engine giant, Google. Early in January, Facebook announced its new social search engine, called “Graph Search”. Facebook plans to change the way we search by using the personal data of you, your friends, and the 1 billion other users of the social media giant. It works...
Thursday, February 28, 2013
Sometimes I wonder just how much mankind has actually evolved.
Take men, for example. Thirty-thousand years ago, Neanderthal dudes were beating large pieces of meat against cave walls, grunting commands to their lady friends and sharpening tools against their thick skulls.
I don’t know if you’ve looked around lately, but today’s male species isn’t doing much better. Last week I saw a guy trying...
Tuesday, February 26, 2013
According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...