APTly Spoken Blog

  • Three Secrets to Selling Value

    We live in a world that seems to focus on price— not value. Price is only one factor in a buying decision. What we often don’t realize is that we make value-based buying decisions every day. We buy our clothes, cars and food based on the perceived value that we get from what we purchase. A recent Harvard University study revealed that buyers want more than a “cheap price”. In fact, only 1 out of...
  • We’re Onto Your Game, Mona Lisa

    When a picture of an apartment community that’s advertised on the Internet is blurry or taken from far away, I don’t assume a poorly trained photographer is to blame. I assume this is a place, if seen in person, that would haunt my dreams. Coincidentally, the same logic can be applied to online dating profiles. To improve your community’s image, hire a good photographer who will take stunning,...
  • Scoring Prospective Residents: Hot or Not?

    Identifying qualified leads can have a big impact on the productivity and effectiveness of leasing teams. Not all prospective residents are ready to sign a lease. Without prioritization, your leasing agents could hound a prospect who is six months away from moving while another “ready-to-move” prospect goes untouched.   Some apartment providers address this challenge by creating a formal lead...
  • Greedy Employee v. Disgruntled HR: The Case of the Missing Orange Juice

    When the weather is nice, I like to jog one mile to an upscale grocery store near my apartment, indulge in a few samples of cheese, bread and cookies as fellow shoppers watch my sweat collect on the tile floor, and then run back home. Clearly, my love for free things knows very few bounds. Unfortunately, the same can be said for my ex co-worker. In addition to the typical coffee and tea...

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