APTly Spoken Blog

  • Got Confidence?

    “When your confidence goes up, your competence goes up.”  Zig Zigler Selling, like anything else, is about confidence. When you exude confidence, you naturally attract others. People listen to you, follow you, and even buy from you. Displaying confidence assures people that you know what you’re doing. People who exude self-confidence know they have what it takes to...
  • NAA’s Featured Blogger Says Goodbye

    Writing about your friends and family, it turns out, is a tricky thing. When I started doing my weekly blog for APTly Spoken, I wanted to create material that was fresh and funny—something that really pushed the envelope. Unfortunately, I’ve pushed a little too hard. Last week my mom and dad finally printed out all of my blogs and settled in for an afternoon of light reading. The...
  • The Website, Flava Flav, and the Wardrobe

    Yeah, I’ve never read that book either, but I do know my online shopping and I do know my eighties hip-hop stars who just happen to wear oversized clocks around their necks. And, I’m NAA’s Web Manager. So, I guess I’m three for three. Back to blog…Admittedly, I am that woman who shops online…for almost everything. We (not just women) all do it. In fact, I...
  • Why “Resident Events” Don’t Equal “Resident Retention”

    Every once in a while I Google “Resident Retention” just to see what comes up.  And each time, I am disappointed in the results. In an industry that has seen customer turnover fluctuate between 55 percent and 62 percent over the past 10 years, do we really believe that the answer is better move-in gifts, cute door hangers and more pizza parties? Some of the suggestions I read...

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