APTly Spoken Blog

  • Hire Me: Getting Hired for that Next Level Position!

    As a leader and champion for both multifamily and my company, I’m asked daily how people can get to the next level in their career. They’ve advanced their education and qualifications, yet their career with their current company is at a standstill. Professionals want to grow, but they’re often unsure about how to find a new position.   You might think the obvious solution is to head to an...
  • Celebrate Your Apartment Career

    February means different things to different people. Some people think of Valentine’s Day. Others think of Presidents’ Day. For NAAEI, February marks Apartment Careers Month, which is when we remind others of the exciting job opportunities offered by our industry. We’ve all heard stories about how the recent recession has impacted the job market. Many of us probably know someone who either lost...
  • Super Bowl, Super Sad

    The wound is still fresh, the pain still very real. I put on a brave face at work but I often find myself in bed at night, staring up at the ceiling and thinking, “What if?” Such is the life of a Baltimore Ravens football fan. For those of you who don’t follow professional football, nearly two weeks ago the Ravens lost the AFC Championship to the New England Patriots. It—along with the news of...
  • The Value of Net Promoter Scores

    I saw a discussion group regarding the Net Promoter Score (NPS).  Like many in the CRM field, I question the value of Fred Reichheld’s highly disputed NPS Harvard Business Review article “The Only Number You Need to Know.”   CRM thought-leaders voice great concern about focusing on the NPS as it provides no direction on what drove the score or how to grow it; it measures “effect” not “causes.” ...

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