Thursday, May 23, 2013
Floss daily. Exercise four times a week.
These were two of my 2013 New Year’s resolutions. Now that we’re approaching the halfway point, how am I doing so far?
1. Floss daily. In the past five months, I have flossed. Now, if we want to get technical, I have not done so daily. I was just too…tired.
I did, however, get a real wake-up call last week when I was told to “only floss the teeth you want...
Friday, May 17, 2013
College campuses, like our country, are melting pots of cultures, ideas, personalities, beliefs, and religions. So, it’s no surprise that student housing companies must accommodate a wide variety of students from a wide variety of backgrounds.
To be successful in today’s global society, student housing companies should provide residents with a living experience that takes into account their...
Thursday, May 16, 2013
Back in summer 2004, freakish insects as big as a gerbil (give or take) and as loud as a Kardashian were slamming against the windshield of my Mom’s minivan as we headed to my high school graduation.
In the years prior, my parents had already begun worrying about how they would throw an outdoor graduation party while these ominous pests, known as cicadas, were treating our backyard like their...
Wednesday, May 15, 2013
Do you have something that is visibly better than your competitor? Show it to your buyers with side-by-side comparisons. Be truthful and don’t exaggerate!
Sell your USP (Unique Sales Point) visibly and dramatically. Think of your best selling feature, then showcase it! Make sure your USP is different than your competitors’. If your competitors can say the same thing, it’s not a unique selling...