Thursday, September 5, 2013
All of these back-to-school commercials are making me feel a little sick.
I’m not really sure why—I always loved going to school. I sat in the seat directly behind the bus driver, after all.
And yet my stomach still churns whenever I see a sale on spiral notebooks and jeans. Perhaps it’s the thought of summer ending—no more warm nights with the car windows rolled down, extra daylight or trips to...
Wednesday, September 4, 2013
Apartment Industry Colleagues,This month, I’m going to step outside of the Capitol beltway for a few paragraphs. As you know, tracking, analyzing and reporting on state and local policy trends are some of the central functions within NAA Government Affairs. Though this column predominantly focuses on federal updates, periodically it’s important to change the focus to something a little closer to...
Tuesday, September 3, 2013
The best part about having a large family is that you suddenly have an abundance of free labor.
Hold on—I’m now getting word that this has not been the case since “The Grapes of Wrath.”
Regardless, I think most people would agree that it’s nice to have people (a young child, your ailing grandmother, etc.) work for you—especially when it’s voluntary. This is certainly the case in the apartment...
Friday, August 30, 2013
Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements and financially viable results. What we strive for with...