APTly Spoken Blog

  • Stay Classy, NAA

    When I woke up yesterday morning, my head full of "Anchorman" quotes and my purse full of complimentary dinner mints, I was excited to get our first full conference day underway. As an Education Conference & Exposition vet (it's my fourth year, so I know people), I've heard a lot of great speakers, attended many informative education sessions and eaten my body weight in potstickers at various...
  • Welcome to the New Age of Search

    Every month, Google gets 25 million searches for apartments from desktop computers. Despite the proliferation of smart phones, that figure is more than double the amount of apartment searches Google gets from mobile. "Every month Google receives approximately 11 million searches using the keyword 'apartments' from mobile devices," says Google Channel Sales parter trainer Ty Schlegel, who presents...
  • Dancing with the Devil

    I am very happy to be a part of the NAA Education Conference this year. It’s going to be a panel not-to-be-missed with industry heavy-hitters like Toni Blake, Victoria Cowart and Lori Snider! Internet Brands and our ApartmentRatings.com review site have made a major commitment to the industry over the past several years. We’ve implemented many game-changing updates that have already taken place (...
  • Will Your Resident Be a VIP or MIA?

    In this world of mediocre service or automated do-it-yourself options, there are a special few service providers that have my unwavering loyalty. On the short list: My dentist – The staff is friendly, welcoming and reassuring, the office is immaculately clean, the receptionist always asks about my spouse and kids by name, and they give me a little lavender-scented towelette at the end of my...

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