APTly Spoken Blog

  • Darwin Didn’t Do His Homework

    Sometimes I wonder just how much mankind has actually evolved.  Take men, for example. Thirty-thousand years ago, Neanderthal dudes were beating large pieces of meat against cave walls, grunting commands to their lady friends and sharpening tools against their thick skulls. I don’t know if you’ve looked around lately, but today’s male species isn’t doing much better. Last week I saw a guy trying...
  • The Truth About Online Reputation Management

    According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...
  • The New Google+ Local: Your Property’s New First Impression

    Recently, Google decided to ditch its Google Places site in favor of a brand new application. The new, revamped Google+ Local integrates the best of both the Places site and the social network Google+. Much like its previous iteration, Google+ Local is the first thing customers will see when they search for your company’s property. So with these new changes, how should your business adapt to...
  • How to Keep Your Rockstar Employees

    You’ve just hired a rockstar employee—now you’re wondering how long you’ll be able to keep her. Competitive wages and benefits are not enough to ensure that your best and brightest rockstars will remain engaged. In fact, I bet you will find that when you interview your employees about what they value most at work, very few — if any — will say salary. Rather, employees are most likely to say...

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