APTly Spoken Blog

  • Future Proofing Portfolios

    Hurricanes. Flooding. Geo-political strife. Climate change. Massive unemployment. Despite the growing prevalence of disastrous events, risk mitigation of these so-called "black swans" is just beginning to ping the strategic radar of multifamily asset and portfolio managers. From insurance to property values to financing and development, how your portfolio accounts for the risk of the unknown can...
  • Capitol Update: Tracking State and Local Policy Priorities Finds New Trends Emerging

    Apartment Industry Colleagues,This month, I’m going to step outside of the Capitol beltway for a few paragraphs. As you know, tracking, analyzing and reporting on state and local policy trends are some of the central functions within NAA Government Affairs. Though this column predominantly focuses on federal updates, periodically it’s important to change the focus to something a little closer to...
  • Carol Brady Had the Right Idea

    The best part about having a large family is that you suddenly have an abundance of free labor. Hold on—I’m now getting word that this has not been the case since “The Grapes of Wrath.”  Regardless, I think most people would agree that it’s nice to have people (a young child, your ailing grandmother, etc.) work for you—especially when it’s voluntary. This is certainly the case in the apartment...
  • Marketing in Property Management: Get Connected, Stay Connected, Be Responsive!

    Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements and financially viable results. What we strive for with...

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