Thursday, February 17, 2011
I moved to Ireland less than a month after my college graduation, without a job or a place to live. Why this concerned my parents, I’ll never understand.
After desperately searching the classifieds for two weeks, my friend and I saw an ad for a job selling sandwiches with “The Tasty Sandwich Guy.” That’s not at all sketchy.
When we arrived at the local aquarium two days later for our joint...
Wednesday, February 16, 2011
I attended a standing-room only Resident Retention Round Table recently, and was shocked to hear the panelists basically say that no matter what you do as a resident retention strategy, your turnover will remain about the same. (Which is exactly opposite of what our research has shown!) The retention strategies discussed seemed to revolve around pricing and creating a sense of community. Once...
Tuesday, February 15, 2011
I read an intriguing point in an online discussion about revenue management: “Turn cost is a factor, but it is also a sunk cost unless you wish to favor renewals over new leases.” Ah, “unless” you favor protecting your existing revenue stream! This is a huge issue…leasing/marketing vs. retention. Which should be the priority? Loss minimization vs. revenue/cash flow maximization. Filling empty...
Friday, February 11, 2011
So, I have this “friend” and she’s on an online dating site.
After pondering which service would best suit her needs, “my friend” remembered reading an article that said it’s OK to feel desperate—you just can’t act like it. So for her, that meant joining something that was free. Paying for a boyfriend just seemed wrong, and something she certainly wasn’t willing to consider until at least the...