APTly Spoken Blog

  • The Website, Flava Flav, and the Wardrobe

    Yeah, I’ve never read that book either, but I do know my online shopping and I do know my eighties hip-hop stars who just happen to wear oversized clocks around their necks. And, I’m NAA’s Web Manager. So, I guess I’m three for three. Back to blog…Admittedly, I am that woman who shops online…for almost everything. We (not just women) all do it. In fact, I have had many a conversation with my...
  • If Residents Are Re-Enacting Scenes From “Titanic,” Consider Heating Your Pool

    I always loved swimming in my grandma’s pool in Maryland, but the water was absolutely freezing. It wasn’t exactly Titanic cold, but if Rose were there, I would have put up a good fight for that piece of wood she hogged while Jack froze to death. Needless to say, I was never in any rush to dive into the water. Then one day, after pacing around the deck of the pool for several minutes, I decided...
  • Three Secrets to Selling Value

    We live in a world that seems to focus on price— not value. Price is only one factor in a buying decision. What we often don’t realize is that we make value-based buying decisions every day. We buy our clothes, cars and food based on the perceived value that we get from what we purchase. A recent Harvard University study revealed that buyers want more than a “cheap price”. In fact, only 1 out of...
  • We’re Onto Your Game, Mona Lisa

    When a picture of an apartment community that’s advertised on the Internet is blurry or taken from far away, I don’t assume a poorly trained photographer is to blame. I assume this is a place, if seen in person, that would haunt my dreams. Coincidentally, the same logic can be applied to online dating profiles. To improve your community’s image, hire a good photographer who will take stunning,...

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