APTly Spoken Blog

  • Can You Price Apartments Better Than a Machine?

    We know you’re out there – stalwarts and old-schoolers who have yet to adopt revenue management software technologies and the multi-market-cycle. You are multifamily housing veterans who can price units better than anyone, and certainly better than “a machine.” Particularly beyond the REIT and national institutional owner set, there still exists (and perhaps rightfully so) a brand of apartment...
  • Like a Kid In a Candy Store

    Sometimes I blackout when I eat. I mean, not actually blackout—but it feels very similar. I go into a sort of food coma when presented with a table full of free goodies, eating one after the other in assembly line fashion: move hand to candy, un-wrap candy, put in mouth, repeat. I would have made a stellar Lucy Ricardo. I would also be 800 pounds if I lived in one of Mark Tarses’ Berkeley, Calif...
  • Two New Words to Replace “Reputation Management”

    Reputation Management has been a priority focus for many companies this year. And while it’s refreshing to see people finally “getting it”, the inevitable eye-rolling, boredom inducing, “enough already” side effect has started to set in. You know, the one which makes every instructor speaking on the subject sound like Miss Swanson of the Peanuts cartoon (wah, waa-waa, wah-waa-waa, wah)? As...
  • Prepare Before the Crisis

    I woke up at 1 a.m. last week to the strobe light and alarm going off over my bed. After getting dressed and running down the stairs, I found the rest of the hotel guests gathered outside.As I continued to wake up, the fire marshal’s response vehicle arrived. In the distance I could see the flashing lights of two other fire trucks. The fire department looked ready to go as they leapt off of their...

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