APTly Spoken Blog

  • Retention For the Win

    After being struck with Cupid’s arrow and Russia’s meteor madness, passion and reality reiterate the importance of business goals and operations. How do you accomplish corporate goals, prepare for a disaster and push your company to its full potential? One way to begin answering these questions is by acknowledging that a successful property needs high and effective retention rates. To obtain...
  • A Little Birdie Told Me

    FOMO, fo’ sho.’ Translated into plain English, that’s “fear of missing out, for sure.” As a Millennial, I admit to feeling this way at times—fearing that I’m missing out on something more exciting or fun than what I’m currently doing. Social media plays a major role in this, of course. When you post a Facebook status proudly announcing that you just watched 12 episodes of Catfish without getting...
  • Questions That Decide: Planning or Failing?

    When I was in high school I had an instructor whom often recited the line: "Those who fail to plan, plan to fail." This time of year on our properties those words ring true on an annual basis. Currently several places of the country are just leaving the coldest of the winter months. We are also well into the budget for 2013 which allows us to begin to implement some of the items that were set out...
  • Hoop! (There It Is)

    I was a 5’7” forward playing against 6’1” girls during my days as a high school basketball player. Call me Mugsy Bogues. Except unlike Mugsy, I was also slow and unable to jump more than three inches off the ground. But what I lacked in height and hang time, I made up for with heart. I was that person who wore t-shirts with sayings like, “Basketball is life—nothing else matters.” While everyone...

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