APTly Spoken Blog

  • Let's Talk Mobile Marketing

    Mobile marketing is very different from what it was even a year or two ago thanks to the number of devices on the market, their capabilities, and, most importantly, the way people are using them. Today, a website that’s optimized for mobile is just the tip of the iceberg. And even with a mobile website, there’s a good chance you’re losing business from mobile customers without even realizing it....
  • All in the Family—Multifamily

    My Dad has been a teacher for over 35 years. Take a minute and think about just how many annoying high schoolers that shakes out to be. It’s, like, a million. Growing up I considered following suit, turning the shaping of young minds into a family business of sorts. And then I grew up a little more and realized that, truth be told, I don’t really care for teenagers. Nor do I care for grading...
  • Landscaping: A Different Kind of Green

    Last July I purchased my first home, and since then I’ve been scouring the place for upgrades that will increase my efficiency to save money long term. I started with easy things like replacing all of the high-flow faucet aerators, swapping out 65 watt incandescent lighting for 9.5 watt LEDs, and replacing the existing appliances from the 90s with ENERGY STAR® qualified models. After all that was...
  • Weighing in on Term Limits and Re-districting to Stop Congressional Gridlock

    Apartment Industry Colleagues,Happy summer! I have the pleasure of traveling to a number of NAA affiliates each year as part of my role on the Government Affairs team. Typically, I am afforded some time to speak to a membership meeting, Leadership Lyceum or other gathering and share some information or observations on what’s happening in Washington, D.C. Considering the daily serving of...

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