Tuesday, March 10, 2015
When nearly every business transaction can be conducted online, is including print in your plans even worth the time? The answer is yes; print is still viable in modern apartment management.
Holding a print piece in your hand makes the information it contains more memorable, thanks to its engagement of the olfactory and textile memories. Plus, text on paper is inherently more conducive to deep...
Monday, March 9, 2015
With all of the cold weather that we have experienced recently a Facebook friend recently posted online that she would “like to order a cup of global warming please”. While the debate still rages on about the climate on a global scale, I’d like to address a national trend that will happen sooner than many of us would like: National Warming. (In other words; that portion of the year that can turn...
Friday, March 6, 2015
Apartment Industry Colleagues,
The New Year has already been full of high profile issues for the Supreme Court of the United States (SCOTUS). In February the Court heard arguments over the use of disparate impact theory in identifying violations of the Fair Housing Act. This month a case comes before the Court that will determine the fates of 9 million individuals currently receiving health care...
Tuesday, March 3, 2015
In a world of adding Facebook friends that are practically strangers, texting others from the next room, and being quicker to live-tweet an event than enjoy it firsthand, it seems that fewer and fewer people are truly connecting with others. How can you, as an apartment manager, connect with your residents online in a way that fosters community, instead of making face-to-face conversation even...