APTly Spoken Blog

  • Plan For Success Part 2: The 5 Building Blocks Of Promotional Marketing Strategy

    Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your multi-family property—from saving time and money to creating message cohesion and improving program creativity. Building a strategy into your marketing plans from the beginning also allows you to better target your audience, separate...
  • Capitol Update: Outcome of Midterm Elections Critical to Apartment Industry

    Dear Apartment Industry Colleagues,It’s once again that time of year when Congressional thoughts turn to the five-week August recess – vacations, Congressional Delegation (“CODEL”) trips, town hall meetings, fundraisers, parades and apartment community tours.  Typically at this time of year I bemoan the partisanship that prevented so many straightforward legislative successes from happening...
  • 7 Ways You Can Avoid Getting Trampled

    I refuse to participate in Black Friday. (They already have Halloween candy out in stores, so I'm allowed to talk about November.) For starters, I have no interest in being trampled to death outside of a Walmart. That plasma TV is swell and all, but I’d sooner keep my extremities intact.  I also have very little patience for shoppers with very little patience. Additionally, I will never...
  • Resident Friendly Ancillary Revenue

    Incredible rent increases won’t last forever. For asset managers, the inflexion point when market rents plateau is often accompanied by a pivot into ancillary revenue opportunities. In fact, smart multifamily operators are already re-examining fee structures, charge-backs, and creative ways to pass a portion of community management costs respectfully through to the renter. At Maximize: 2014...

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