APTly Spoken Blog

  • There’s No Place Like Home

    By day, I write about ancillary revenue opportunities. By night, I ask for cheaper rent. It’s all a bit confusing. But so, too, is the concept of resident friendly ancillary revenue. And according to Steve Lefkovits, Joshua Tree Conference Group Principal, learning to leverage ancillary revenue without incurring resident ire is key to any successful revenue management program. “Incredible rent...
  • Developers Pop the Cork on Top-Shelf Amenities

    Looking for the latest trends in apartment community amenities? Look no further than Dallas-based Trammell Crow Residential (TCR). The multifamily builder consistently ranks among the top 10 apartment developers nationally, and 2014 finds the firm continuing to work a pipeline that brought 3,500 new units to market last year. With developments topping off in hot markets like Seattle, Denver, and...
  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...
  • A Smooth Move With Revenue Management

    With moving season in full swing, APTly Spoken sat down with Julie Manthey, Vice President of Operations for Western National Property Management, to learn how her company is using revenue management software to ease the summer rush.APTly Spoken: What are some of the greatest challenges with the summer moving season?Julie Manthey: On average, a multifamily community sees a turnover rate of about...

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