APTly Spoken Blog

  • MAXIMIZE Session Inside Look: Data Analytics Strategies

    Will multifamily eventually become a big data industry? With millions of units in play and terabytes of prospect, lease and resident information lodged in our disparate systems, the promise of big data and actionable analytics seems to be a real one, even if our transaction velocity of 12-15 months pales compared to the airline, rental car, restaurant and hotel industries that close thousands of...
  • 3 Purchasing Program Problems to Avoid

    Purchasing programs consist of negotiating national accounts with vendors, getting accounts established upon onboarding of a new asset, as well as monitoring pricing and standardizing products across your portfolio to increase your NOI and overall value of a property.As a procurement and purchasing management professional in the apartment industry, I often wonder why these programs are...
  • What Has Two Thumbs, Neither of Which Are Green?

    I bought a bonsai tree last winter for my office. Two weeks later, all that remained were the branches. Today, it holds a lone Christmas ornament that I’ve decided to display year-round. I don’t have what you would call a ‘green thumb.’ My inability to care for plants and trees is especially upsetting to my father, who, when he isn’t molding young minds as a middle school English teacher, spends...
  • Plan For Success Part 2: The 5 Building Blocks Of Promotional Marketing Strategy

    Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your multi-family property—from saving time and money to creating message cohesion and improving program creativity. Building a strategy into your marketing plans from the beginning also allows you to better target your audience, separate...

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