APTly Spoken Blog

  • Say It To My Face

    A friend who shall remain nameless was once broken up with via Facebook message. Self-aware enough to realize she was about to lose her you-know-what, she marched into her supervisor’s office and said, “Someone just broke up with me on Facebook and I need to leave immediately.” Her boss said just one word: “Go!” Now, she and I know this was both out of the kindness of her supervisor’s heart AND...
  • Looking Ahead to 2015: Three Trends Sweeping Multifamily Communities

    As the new year approaches, multifamily owners must be prepared for the new wave of multifamily amenities and industry trends that are emerging. As resident preferences and demands continue to evolve, these trends can reveal a significant amount about a property’s target market and become vital to ensuring a community’s long-term success. In order to stay ahead of the curve, a multifamily...
  • Why Your New Multifamily Technology Initiative Will Fail

    I was recently asked the question: "Why is it that new system initiatives using technology that works well, often fail to be adopted?" Anyone with any level of experience in systems and technology deployments has also most likely experienced some level of failure when deploying a new system. Far too often, however, that failure was not driven by the choice of the technology or the underlying...
  • I Won't Grow Up

    Much like Peter Pan, I will never age. This is just a fact. But for the rest of you poor saps, you may as well pick out your future persona now. Are you gonna be a Blanche, a Rose, a Dorothy or a Sophia? The sun is quickly setting on those Golden years. (The only correct response, by the way, is Sophia.) And while some of us may not be there yet, many of our parents are. With people living longer...

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