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 Tara Furiani 

Director of Training & Marketing

Tara Furiani started her career in property management in 1998. She’s worked onsite in virtually every position as well as in Regional Manager and Training Consultant roles. In 2005, Tara was hand selected to work with the international training organization, Dale Carnegie & Associates. After honing her learning & development skills with DCA, Tara joined The Sterling group as the Director of Training and Marketing in 2010. In addition to several certifications, Tara holds a Master’s degree in Organizational Development and a Bachelor’s degree in Marketing from Loyola Marymount University in Los Angeles, CA. Tara’s motivating spirit, knowledge, and passion for both multifamily housing and educating have lead her to speak at various industry events as well as write for numerous publications.

2/6/2012
As a leader and champion for both multifamily and my company, I’m asked daily how people can get to the next level in their career. They’ve advanced their education and qualifications, yet their career with their current company is at a standstill. Professionals want to grow, but they’re often unsure about how to find a new position.
Byline: Tara Furiani, Director of Marketing and Training - The Sterling Group | Read Full Post
1/3/2012
I was listening to The Fray this morning and one of my favorite songs of theirs (though I really do like them all) is You Found Me. It got me thinking about "who I am, who I'm not and who I want to be" and how easy it is to not really know; especially in a business that wants you to be many things. It’s easy to lose yourself. Sounds ominous, right? It really isn’t—it’s about self discovery and your true professional passion.
Byline: Tara Furiani, Director of Marketing and Training - The Sterling Group | Read Full Post
12/20/2011
Do you remember the movie, “Glengarry Glen Ross?” If not, I suggest you get it and watch it immediately Alec Baldwin’s character, Blake, makes a statement that has resonated with me to this day.
Byline: Tara Furiani, Director of Marketing and Training - The Sterling Group | Read Full Post
11/28/2011
Are your residents vanishing from your community at a rate that makes you consider putting up missing posters? If so, did you know that their disappearance was probably preventable? Before you contact the milk carton company, let me explain.
Byline: Tara Furiani, Director of Marketing and Training - The Sterling Group | Read Full Post
11/15/2011
For those of you who’ve met me or taken one of my classes, you know that I talk the talk and I walk the walk. I say things like they are--professionally and with care, of course. I’m not talking about some of the language used during the leasing process—a little fluff is just fine then. But in normal dealings onsite and at the corporate office, I don’t see the point in wasting time or sugar coating things, because TIME is MONEY!
Byline: Tara Furiani, Director of Marketing & Training - The Sterling Group | Read Full Post
10/31/2011
I’m 30. There, I said it, I got it out there. I’m 30 and my husband and I just had our very first baby, three weeks ago. Up until now, we both favored college and then careers over family. We wanted to be established, be able to provide for a child before we committed to having one.
Byline: Tara Furiani, Director of Marketing & Training - The Sterling Group | Read Full Post
9/20/2011
I hadn’t worked in multifamily housing in a few years. Instead I left and worked with the Dale Carnegie Training Organization, honing my craft and providing training solutions and direction to businesses across the globe. I was, however, eager to get back to my first love… the apartment industry!
Byline: Tara Furiani, Director of Marketing & Training - The Sterling Group | Read Full Post
8/24/2011
I’m not new to the virtual workplace but I’m new to working for my currently company, virtually and I have a confession to make. I’m WAY more productive at my home office than at our corporate office. Shocked? In disbelief? Think I’m not exactly being truthful? Well, then do let me explain and I’ll make you a believer!
Byline: Tara Furiani, Director of Marketing & Training - The Sterling Group | Read Full Post
8/16/2011
Let’s face it, the Internet is not a fad—the role both the Internet and computers play in our business is vast and ever growing. Let’s take a look at what parts of our business are computer and/or Internet based.
Byline: Tara Furiani, Director of Marketing & Training - The Sterling Group | Read Full Post
7/28/2011
I know, for a fact, that the lack of quality phone sales skills in our industry is not, I repeat NOT, a training issue. I can speak with certainty here because 1. I know that I provide stellar telephone training and the proof is; some of you get it… your fantastic call conversion ratios, rockstar closing percentages and ultimately (and most importantly for you) the higher income you’re enjoying demonstrate that!
Byline: Tara Furiani, Director of Marketing & Training - The Sterling Group | Read Full Post