Tuesday, May 8, 2012
80% of review site users feel that a management response to a bad review is reassuring. – TripAdvisor, 2010
Would you, could you, should you… respond to an online review?
Customer reviews land at the top of search results. In some cases it may be advised to respond to negative, and even positive, reviews. Set objectives and create a policy and a plan for responding to reviews.
95% of review...
Monday, May 7, 2012
You’re about to start hearing a lot about this year’s winners of our PARAGON, Apartment Career and Education (ACE) and Anthony Pusateri Career Promotion awards. We’ll honor all of them at our NAA Education Conference and Exposition in June. In the meantime, I’d like to let you know about an innovative program being done by the Arizona Multihousing Association (AMA) to introduce job seekers to...
Thursday, May 3, 2012
Back in the day I used to sit in my elementary school’s computer lab, playing the game Oregon Trail.
Originally developed in the early 70s to teach school children about the harsh realities of 19th century pioneer life on the Oregon Trail, the game was a real gut check.
Sitting in front of Apple computers the size of coffee tables, my classmates and I each assumed the role of a wagon leader,...
Wednesday, May 2, 2012
Craigslist is certainly not a new marketing tool for rental property managers; it's been around for quite some time, though with a growing popularity in its presence as a host for local properties, more and more property managers are utilizing this free tool (aside from brokered apartment listings in NYC). That said, given that it is, in fact, free for most listers, it's unfortunate how many...