APTly Spoken Blog

  • Part One: Be Engaging...On Facebook

    With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement. But, if you build it, will they come? And if they come, will they stay and engage? Be Interesting Keep your audience engaged and offer something of value. When fans “like” a certain brand’s page they need...
  • Start Any Fires In Your Apartment Lately?

    When I was in seventh grade, my mom thought it would be a nice idea for our Catholic family to light the candles on an Advent wreath every night before dinner during Advent Season. The first night I had the honor of lighting the candle. After striking a match—and making the mistake of holding it completely vertical—the flame started to quickly burn its way towards my fingers. Naturally, I...
  • Lauren and the Purple Crayon

    When I was in pre-school, my grandma came in for Grandparents Day. That afternoon, our teacher asked us to draw a picture for our guests. While all of the other students excitedly drew elaborate houses, families and animals—which I find hard to believe since we were 4 years old, but so says my grandma—I plucked a purple crayon out of the box, drew a single line on the paper and announced that I...
  • Viva Las Vegas!—And Celine Dion

    Fresh (but not fresh-faced) off the amazing 2011 NAA Education Conference & Exposition in Las Vegas, I thought I would share some of the things I learned: 1. You can only read so many People magazines while waiting at the airport. My original flight was scheduled to leave just before noon last Wednesday but, lucky me, it was overbooked. Despite expressing to the airline staff that I had to...

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