Thursday, April 7, 2011
Microwave popcorn is pretty straightforward. You take the bag out of the wrapper, put it in the microwave right-side up, and remove it when the kernels have popped. All things considered, it’s an easy task for the average college-educated professional.
Then again, I never claimed to be average.
Just this week I destroyed my third bag of popcorn this year, unable to grasp a very valuable...
Wednesday, April 6, 2011
“When your confidence goes up, your competence goes up.” Zig Zigler
Selling, like anything else, is about confidence.
When you exude confidence, you naturally attract others. People listen to you, follow you, and even buy from you. Displaying confidence assures people that you know what you’re doing. People who exude self-confidence know they have what it takes to...
Friday, April 1, 2011
Writing about your friends and family, it turns out, is a tricky thing.
When I started doing my weekly blog for APTly Spoken, I wanted to create material that was fresh and funny—something that really pushed the envelope. Unfortunately, I’ve pushed a little too hard.
Last week my mom and dad finally printed out all of my blogs and settled in for an afternoon of light reading. The...
Monday, March 28, 2011
Every once in a while I Google “Resident Retention” just to see what comes up. And each time, I am disappointed in the results. In an industry that has seen customer turnover fluctuate between 55 percent and 62 percent over the past 10 years, do we really believe that the answer is better move-in gifts, cute door hangers and more pizza parties?
Some of the suggestions I read...