APTly Spoken Blog

  • Celebrate Your Apartment Career

    February means different things to different people. Some people think of Valentine’s Day. Others think of Presidents’ Day. For NAAEI, February marks Apartment Careers Month, which is when we remind others of the exciting job opportunities offered by our industry. We’ve all heard stories about how the recent recession has impacted the job market. Many of us probably know...
  • Super Bowl, Super Sad

    The wound is still fresh, the pain still very real. I put on a brave face at work but I often find myself in bed at night, staring up at the ceiling and thinking, “What if?” Such is the life of a Baltimore Ravens football fan. For those of you who don’t follow professional football, nearly two weeks ago the Ravens lost the AFC Championship to the New England Patriots. It...
  • The Value of Net Promoter Scores

    I saw a discussion group regarding the Net Promoter Score (NPS).  Like many in the CRM field, I question the value of Fred Reichheld’s highly disputed NPS Harvard Business Review article “The Only Number You Need to Know.”   CRM thought-leaders voice great concern about focusing on the NPS as it provides no direction on what drove the score or how to grow it; it...
  • If You Can Read This…You Aren’t Focusing

    My 1997 high school yearbook's cover was one of those Magic Eye images. You know the 3-D craze of the 1990s that hid an image behind a collage of other images? I was part of the unfortunate crowd that had to pretend that I could see the amazing image that all of my friends could see. Thank God that craze is over because it was driving me insane.    QR Codes, or quick response codes,...

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