Thursday, May 23, 2013
Look for app-ortunities that make life easier for you and your residents
I have a friend who’s nuts about apps. He’s always downloading the latest and greatest. Whenever we meet, he tells me about a new one he’s found. The last time we talked, he said, “So many apps, so little time.” Now that was a comment that stuck.
Apps… all these wonderfully creative little tools. Some are useful. Some are...
Friday, May 17, 2013
College campuses, like our country, are melting pots of cultures, ideas, personalities, beliefs, and religions. So, it’s no surprise that student housing companies must accommodate a wide variety of students from a wide variety of backgrounds.
To be successful in today’s global society, student housing companies should provide residents with a living experience that takes into account their...
Thursday, May 16, 2013
Back in summer 2004, freakish insects as big as a gerbil (give or take) and as loud as a Kardashian were slamming against the windshield of my Mom’s minivan as we headed to my high school graduation.
In the years prior, my parents had already begun worrying about how they would throw an outdoor graduation party while these ominous pests, known as cicadas, were treating our backyard like their...
Wednesday, May 15, 2013
Do you have something that is visibly better than your competitor? Show it to your buyers with side-by-side comparisons. Be truthful and don’t exaggerate!
Sell your USP (Unique Sales Point) visibly and dramatically. Think of your best selling feature, then showcase it! Make sure your USP is different than your competitors’. If your competitors can say the same thing, it’s not a unique selling...