Tuesday, February 26, 2013
According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...
Wednesday, February 20, 2013
Recently, Google decided to ditch its Google Places site in favor of a brand new application. The new, revamped Google+ Local integrates the best of both the Places site and the social network Google+. Much like its previous iteration, Google+ Local is the first thing customers will see when they search for your company’s property. So with these new changes, how should your business adapt to...
Tuesday, February 19, 2013
You’ve just hired a rockstar employee—now you’re wondering how long you’ll be able to keep her.
Competitive wages and benefits are not enough to ensure that your best and brightest rockstars will remain engaged. In fact, I bet you will find that when you interview your employees about what they value most at work, very few — if any — will say salary.
Rather, employees are most likely to say...
Thursday, February 14, 2013
Attracting top talent isn’t getting any easier, but it’s certainly more fun these days. We have better ways to identify and engage with candidates, which is changing the game. Recruiting is a contact sport and I find it more exhilarating than exhausting.
Brad Schwartz and I led a thoughtful discussion about this topic recently with other property management professionals. As President of MSB...