APTly Spoken Blog

  • Plan For Success: Why Strategy Is Imperative To Your Marketing Promotions

    Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the proper forethought, games are lost, buildings crumble and lives are lost. While these may seem like extreme examples, they illustrate the point: Success in any field...
  • Summer Is The Time for Grillin’!

    I am a huge fan of fire, in its respected place. I love putting various food items over fire regularly and with malice. Beef, pork or fowl (and even fruits or vegetables!) are likely to find their way between my tongs over the wonderful aroma of burning charcoal or propane. Lately I’m experimenting with the various kinds of wood chips to produce different flavors on whatever is over the fire. To...
  • Capitol Update: Lessons for the Political Environment Beyond Game of Thrones

    Apartment Industry Colleagues,On June 10, there was a collective gasp of surprise and shock inside the Beltway not felt since the betrayal of Robb Stark by Lord Walder Frey during the “Red Wedding.” Sitting House Majority Leader Eric Cantor (R-Va.) lost his primary election to David Brat, an economics professor from Randolph-Macon College, despite outspending him by a reported 26 to 1 margin. The...
  • Learn How to Maximize Your Assets

    Word is out about the apartment industry’s newest conference. The 2014 Maximize: Multifamily Asset Management Conference is coming Oct. 13-15 to the Omni Amelia Island Plantation Resort in Florida. But what is Maximize? It’s innovation in operations. It’s sustainable design and development. It’s revenue management and systems benchmarking. It’s about extracting total value and return from...

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