Wednesday, February 2, 2011
Did you know that 95 percent of sales happen after the 5th attempt?
It takes more than a smile and product knowledge to succeed in leasing—you must follow-up, too. Here are a few tips to help you create a follow-up strategy that will help you increase the number of leases you’re getting:
1. Commit to Timely Follow-Up
Follow-up with everyone who visited that day. Don’t let the follow-up, well…...
Tuesday, January 25, 2011
Of all the things I tend to take for granted (sometimes) in life, breathing is one of the basics. As in: sun’s gonna rise, my heart is still thumping, got air, and they took taxes out of my check.
Luckily, managing and maintaining apartments doesn’t involve many situations that can change that whole easy breathing thing. But, there are jobs that your maintenance staff members do on a regular...
Monday, January 24, 2011
National studies have shown that the average tenure for a resident is nine months or less—a scary statistic when it costs an average of five times more to turnover an apartment than it does to keep an existing resident.
Multiply the cost to turn an apartment by the number of apartments in your community—then multiple that by 60 percent, the national average for resident turnover (according to...
Thursday, January 20, 2011
When my last roommate moved out, I had the pleasure of helping to repaint her tangerine-colored bedroom back to its original, glorious shade of off-white. I’m all for roommate bonding, but I’d prefer that it involve a box of (rather cheap) wine and my 90th screening of Pretty Woman, not toxic fumes and three coats of primer.
Wielding a giant paint roller over my head, I initially felt very free...