Thursday, March 24, 2011
I always loved swimming in my grandma’s pool in Maryland, but the water was absolutely freezing. It wasn’t exactly Titanic cold, but if Rose were there, I would have put up a good fight for that piece of wood she hogged while Jack froze to death.
Needless to say, I was never in any rush to dive into the water. Then one day, after pacing around the deck of the pool for several minutes, I decided...
Tuesday, March 22, 2011
We live in a world that seems to focus on price— not value. Price is only one factor in a buying decision. What we often don’t realize is that we make value-based buying decisions every day. We buy our clothes, cars and food based on the perceived value that we get from what we purchase.
A recent Harvard University study revealed that buyers want more than a “cheap price”. In fact, only 1 out of...
Thursday, March 17, 2011
When a picture of an apartment community that’s advertised on the Internet is blurry or taken from far away, I don’t assume a poorly trained photographer is to blame. I assume this is a place, if seen in person, that would haunt my dreams. Coincidentally, the same logic can be applied to online dating profiles.
To improve your community’s image, hire a good photographer who will take stunning,...
Friday, March 11, 2011
Identifying qualified leads can have a big impact on the productivity and effectiveness of leasing teams.
Not all prospective residents are ready to sign a lease. Without prioritization, your leasing agents could hound a prospect who is six months away from moving while another “ready-to-move” prospect goes untouched.
Some apartment providers address this challenge by creating a formal lead...