APTly Spoken Blog

  • Say WHAT?

    Summertime, and the livin’ is easy. No, not really—I just felt the need to work that lyric into at least one blog. But the summer is a fun time, and when you work in the apartment industry, it can be pretty funny too. In July’s IRO Insider, independent rental owner Paula Pant recalls three of the funniest—and weirdest—questions she’s ever received from a prospective resident. Chalk them up to...
  • Contemplating the Opportunities of Asset Management

    In planning for Maximize: the 2014 Multifamily Asset Management Conference, we recently came across a rather compelling property. Purchased out of auction in September 2012, the 404-unit property just completed an $85 million renovation, and is preparing to implement a web-based customer service portal shared by the other 60 properties in its portfolio. Since development began on the property in...
  • Plan For Success: Why Strategy Is Imperative To Your Marketing Promotions

    Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the proper forethought, games are lost, buildings crumble and lives are lost. While these may seem like extreme examples, they illustrate the point: Success in any field...
  • Capitol Update: Lessons for the Political Environment Beyond Game of Thrones

    Apartment Industry Colleagues,On June 10, there was a collective gasp of surprise and shock inside the Beltway not felt since the betrayal of Robb Stark by Lord Walder Frey during the “Red Wedding.” Sitting House Majority Leader Eric Cantor (R-Va.) lost his primary election to David Brat, an economics professor from Randolph-Macon College, despite outspending him by a reported 26 to 1 margin. The...

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