APTly Spoken Blog

  • Why “Resident Events” Don’t Equal “Resident Retention”

    Every once in a while I Google “Resident Retention” just to see what comes up.  And each time, I am disappointed in the results. In an industry that has seen customer turnover fluctuate between 55 percent and 62 percent over the past 10 years, do we really believe that the answer is better move-in gifts, cute door hangers and more pizza parties? Some of the suggestions I read  included...
  • If Residents Are Re-Enacting Scenes From “Titanic,” Consider Heating Your Pool

    I always loved swimming in my grandma’s pool in Maryland, but the water was absolutely freezing. It wasn’t exactly Titanic cold, but if Rose were there, I would have put up a good fight for that piece of wood she hogged while Jack froze to death. Needless to say, I was never in any rush to dive into the water. Then one day, after pacing around the deck of the pool for several minutes, I decided...
  • Three Secrets to Selling Value

    We live in a world that seems to focus on price— not value. Price is only one factor in a buying decision. What we often don’t realize is that we make value-based buying decisions every day. We buy our clothes, cars and food based on the perceived value that we get from what we purchase. A recent Harvard University study revealed that buyers want more than a “cheap price”. In fact, only 1 out of...
  • We’re Onto Your Game, Mona Lisa

    When a picture of an apartment community that’s advertised on the Internet is blurry or taken from far away, I don’t assume a poorly trained photographer is to blame. I assume this is a place, if seen in person, that would haunt my dreams. Coincidentally, the same logic can be applied to online dating profiles. To improve your community’s image, hire a good photographer who will take stunning,...

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