APTly Spoken Blog

  • Social Marketing for Military Housing

    I’m so excited to be presenting at the National Apartment Association Conference this year, especially because of the topic! Combine my military experience with my social media experience and then add my love for the multifamily industry and we’ll have a perfect recipe for a session! Marketing Boot Camp: Marketing to Today’s Military Families will have four parts. The portion I am presenting...
  • Leasing From a Pub: Differences in the Global Housing Market

    A few days into my trip to Ireland—a five-month period of “self reflection” otherwise known as a vacation—my friends and I needed a place to rent. The hostel we were staying in served free breakfast, but we also had to wear flip-flops in the shower to avoid contracting Athlete’s foot. After making a few phone calls, we agreed to tour a home for rent on the outskirts of town. The address was 4...
  • Be The Big Marketer On Campus

    Do you think you know how to communicate with today's student? Can you text speak,  relate to slang, understand all the technology and make sense of the pop culture references? Keeping up with this population is a constant challenge. This is why waking up early in Vegas to learn more tips on becoming the Big Marketer on Campus from Kim Cory and Dan Oltersdorf will be worth only getting 3 hours...
  • QR Codes: Mystery Dum Dums for the 21st Century

    Cream soda Dum Dum lollipops don’t excite me as they once did—mostly because I am no longer 5 and I want a treat larger than my thumb nail—but when I see a Mystery Flavor floating around in a bag of boring oranges and strawberries, I have to open it. On a good day, my curiosity is rewarded with an exotic taste concoction other than the company’s 16 traditional flavors. German chocolate cake,...

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