APTly Spoken Blog

  • At Fore, Mobile Applications Foster Community, Cut Marketing Costs

    The mobile revolution continues to be a trend driver in the multifamily industry. From the use of tablets and smartphones to paperless systems on managing documents, signature capture, and even creating a sense of community at our communities, we are searching for the best way to reach our customers.   At Fore Property Company, about 40 percent of all leads were generated by mobile sources—apps...
  • I Want My HGTV

    I once spent 10 hours watching an “America’s Next Top Model” marathon on TV. I don’t even particularly like the show, yet I devoted the time it takes some women to give birth to such an endeavor. Binge-watching TV shows is one of my vices. I just find something so deeply satisfying about watching episode after episode without waiting until the following week. Conversely, I seem to find necessary...
  • Shop With Style (And In My Case, Stupidity)

    Four of my best friends from New York City came to visit recently. As we all got ready for brunch on the first morning, I showed them where the towels were and then carefully explained how to use the hair dryer. “The plastic piece that you use to turn it off and on broke last year, so you have to use this tiny metal screw,” I said, demonstrating how to properly stick said screw into the hair...
  • Capitol Update: Finish Line Possibly in Sight for One Top Industry Issue

    Apartment Industry Colleagues,March was a big month for two of the top federal legislative issues that could impact the apartment industry’s future – housing finance reform and tax reform. In each case, a long-anticipated legislative proposal was released by a committee chairman. Neither one has universal support at the moment and both have their critics. The outlook for one is much, much...

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