APTly Spoken Blog

  • All In a Day's Work

    On first glance, some of my past job experience has no correlation to my current work as a Staff Writer and Manager of Public Relations. But don’t be fooled—I was groomed at a young age for this business. Consider some of my early jobs: 1. Library assistant. In elementary school, the fifth graders were given the “privilege” of working one of several jobs each morning during homeroom. Looking back...
  • At Fore, Mobile Applications Foster Community, Cut Marketing Costs

    The mobile revolution continues to be a trend driver in the multifamily industry. From the use of tablets and smartphones to paperless systems on managing documents, signature capture, and even creating a sense of community at our communities, we are searching for the best way to reach our customers.   At Fore Property Company, about 40 percent of all leads were generated by mobile sources—apps...
  • I Want My HGTV

    I once spent 10 hours watching an “America’s Next Top Model” marathon on TV. I don’t even particularly like the show, yet I devoted the time it takes some women to give birth to such an endeavor. Binge-watching TV shows is one of my vices. I just find something so deeply satisfying about watching episode after episode without waiting until the following week. Conversely, I seem to find necessary...
  • Shop With Style (And In My Case, Stupidity)

    Four of my best friends from New York City came to visit recently. As we all got ready for brunch on the first morning, I showed them where the towels were and then carefully explained how to use the hair dryer. “The plastic piece that you use to turn it off and on broke last year, so you have to use this tiny metal screw,” I said, demonstrating how to properly stick said screw into the hair...

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