APTly Spoken Blog

  • Daydream Believer

    I had many childhood dreams. One was to fall in love at a sleep-away summer camp. I used to be fixated on the idea of spending two months on a lake somewhere in Maine doing arts and crafts, water-skiing to my heart’s content and having a respectable summer fling with a 14-year-old boy most likely named Ethan or Cory. We would bond over our shared love of water sports, spend the summer...
  • If You Don’t Ask, You’ll Never Know

    A few months ago, I taught a class for the local apartment association that encompassed all-things marketing, social media and resident events (at least as all-encompassing as two hours would allow). I love to start a class with one of those obnoxious ice-breakers, so everyone had to stand up and give us their name, property, “theme song” (because if it’s an early 90’s...
  • Marketing For 2014: Create The Brand Experience

    At this time of year, most are looking ahead and making strategic plans for the upcoming months. What’s new for 2014? It’s all about creating the brand experience, according to the executives at Jack Morton Worldwide, the global brand experience agency that works with brands such as General Motors, Subway and Procter & Gamble.“As marketers continue to respond to...
  • Capitol Update: Consensus by Executive Order

    Apartment Industry Colleagues,It has been a mixed month in the never-ending quest to find consensus in Washington, D.C. During his recent State of the Union Address, the President set down a new formula for achieving the objectives on his public policy wish list: White House Idea – Congressional Support = Executive Order. Case in point, the President wants to increase the minimum wage. He...

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