APTly Spoken Blog

  • The 90s Called: They Want Their Power Suits Back

    My first job was helping my dad landscape in the summers, and although he violated many a child labor law (totally kidding Child Protective Services—I was 16, able-bodied and got a free lunch every day), he allowed me to wear whatever I wanted. A t-shirt and shorts? Don’t mind if I do. During my stint as a waitress, I wore khaki pants and a black shirt. The shirt was great, but the khakis were a...
  • What’s Your Motto, Mission and Vision?

    Last fall, I became the manager of a 156-unit community in Avondale Estates, Ga. Our community was built in 1984 and it has its challenges, but it also has a lot of potential as an older and more established community in the metropolitan Atlanta area. As Manager, I have a charge to make myself available to over 300 residents. I’m the only one in the office to answer calls, schedule appointments,...
  • Rent to Dr. Jekyll, not Mr. Hyde

    Learn from owners/managers and thought leaders about how to leverage rental payment history to improve screening processes in the NAA Education Conference session Dr. Jekyll and Mr. Hyde? Rental Payment Data Helps Identify the Best Residents.Based on new data on the NOI impact of current rates of rent default in the multifamily industry, renters are a higher-risk group than the overall U.S....
  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...

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