APTly Spoken Blog

  • How to Create Desirable Green Apartments Presentation at NAA’s Conference

    I am pleased to announce that I will be moderating a very interesting presentation at the NAA Education Conference & Exposition in San Diego. The presentation, titled Creating Desirable Green Apartments Renters Will Pay More for and Demand, will feature Gretchen Ponts of Strata Research, DeeAnne McClanahan of Greystar Residential, and Steve Sadler of Post Apartment Homes, L.P. on Friday, June...
  • Will Your Resident Be a VIP or MIA?

    In this world of mediocre service or automated do-it-yourself options, there are a special few service providers that have my unwavering loyalty. On the short list: My dentist – The staff is friendly, welcoming and reassuring, the office is immaculately clean, the receptionist always asks about my spouse and kids by name, and they give me a little lavender-scented towelette at the end of my...
  • 2013 Apartment Revenue Management Conference - An Expanded World of Revenue

    Let's face it: multifamily revenue management has a lot more to it than merely the software-assisted pricing of apartment units. Yes, we're still all about the application of algorithms to availability, trends in supply and demand, exposure and expirations (not to mention how all of the above is getting crunched by our comps) in order to generate optimal lease rates and terms. As the only...
  • Managing the Human Factor of Revenue Management

    Integrating a Revenue Management System into Your Operations: Managing the Human FactorWhen it comes to setting rents, human input based on first-hand market knowledge is invaluable. But some feel that a subjective approach to multifamily pricing is no longer adequate in today’s times of advanced technology. Revenue management systems for the real estate industry have surpassed people power when...

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