APTly Spoken Blog

  • Capitol Update: Drama of House Members Distracts From GOP Agenda

    Apartment Industry Colleagues,If the GOP were a corporation, the public relations department would be exhausted from the month of April. Three of its members in the House of Representatives, Mssrs. McAllister, Grimm and Stockman, were caught on film in a compromising position with a staffer, placed under a federal 20-count indictment and reported to be under investigation by the House Ethics...
  • The Terrible, Horrible, No Good, Very Bad Day

    I once had an Amazon package stolen from in front of my apartment door. I’d ordered “The Snowy Day” and “Harold and the Purple Crayon” (only the two best books ever) for my boss’ baby shower, though as I stood there realizing they’d been snatched from under me, I related far more to “Alexander and the Terrible, Horrible, No Good, Very Bad Day.” Still, I have to think the joke’s on them. There has...
  • How to Attract Residents Online and Offline

    As a property manager or leasing agent, you’re often looking for ways to keep your community fully leased. It’s important to find the right mix of channels and mediums to get your message across. While much has been said about the increasing prominence of online marketing, traditional offline promotion is still relevant as well. To be successful in the leasing industry, you have to unite your...
  • Could You Benefit From Property Management Designation?

    To earn a professional designation, or not? This is a question I have been struggling with in my own business for quite some time. Some are more costly than others, and will take years to earn. Some designation programs fit your business better than others. It can be difficult to weigh the potential return on your investment, but the upside is tremendous! In some markets, especially metro regions...

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