APTly Spoken Blog

  • Customer Experience: Is Your Apartment Community Two-Faced?

    A friend of mine recently shared this story with me. “It all started when my children ordered the IHOP “Happy Face” pancake dinner. When our order arrived at the table my 2 year old son became very upset and proceeded to say, “Mommy, not it!” over and over again. I attempted to explain to him that what he received was what he had ordered, but clearly it was not working. After several attempts...
  • Seniors—a Growing Demographic and Booming Opportunity

    The senior demographic offers great potential to housing providers and recognizing the unique features of this customer base can help us to market effectively and provide an environment that meets their needs. The baby boomer generation—76 million strong—is entering retirement and responding to changing life needs. Some will choose to remodel their homes for greater accessibility, but with the...
  • Must Love Dogs—Minus the Doo-Doo

    It's no secret that I don't love dogs. I don't hate them, either—I just don't love them. In modern American society, this means I'm a monster—someone sandwiched right between people who dislike children and hate rainbows in levels of evilness.I understand that dogs are man's best friend (if you can't find a human best friend), provide companionship and never judge you. I also understand that...
  • I Smell a Rat

    Last month I woke up in the middle of the night in sheer panic. A mouse was sitting in my hand. I sat up and launched the rodent across the room before jumping out of bed, turning on the lights, and frantically searching my sheets for additional mice. And then I looked around, rubbed my eyes and realized that the furry thing I felt in my hand—the thing I had just violently thrown against the...

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