APTly Spoken Blog

  • Understanding the Customer Experience and Leveraging the Customer Experience for Marketing Purposes

    What is customer experience and what does it mean to those of us in the business of leasing apartments? The answer is simple. Our residents are demanding a better experience and talking about their experience online. Did you know that 70 percent of potential renters consult apartment reviews, and they trust ratings and reviews sites 12x more than paid advertising? Join our panel of industry...
  • Maintenance Day at 2013 NAA Education Conference & Exposition

    Maintenance Training at the NAA Education ConferenceNew this year - Maintenance Day! Join us on June 20 at the 2013 NAA Education Conference & Exposition for maintenance training.This all-day event seeks to honor and educate the sometimes unsung heroes of our communities: The Maintenance Technician.$99 for a day PACKED with maintenance learning opportunities!Starting at 9:00 a.m. the day...
  • Cheers to that! Taking a Closer Look at Revenue Management & Budgeting

    Budgeting, budgeting and more budgeting – a daunting but necessary evil for multifamily owners and operators when it comes to ensuring financial success of a portfolio. And typically after every budget season, owners and operators ask themselves “isn’t there a better way?” Thankfully, at this year’s 2013 NAA Education Conference and Expo, budgeting and revenue management will be tackled head-on...
  • Capitol Update: What Events in Washington Mean for the Apartment Industry

    Dear Apartment Industry Colleagues,When he eventually pens his memoirs, it is safe to say that the President will not look upon the spring of 2013 with much fondness. The White House now fights an investigations and public relations battle on three fronts – more questions about the Administration’s handling of the attacks on the U.S. Embassy in Benghazi, revelations about Department of Justice...

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