Wednesday, September 4, 2013
Apartment Industry Colleagues,This month, I’m going to step outside of the Capitol beltway for a few paragraphs. As you know, tracking, analyzing and reporting on state and local policy trends are some of the central functions within NAA Government Affairs. Though this column predominantly focuses on federal updates, periodically it’s important to change the focus to something a little closer to...
Tuesday, September 3, 2013
The best part about having a large family is that you suddenly have an abundance of free labor.
Hold on—I’m now getting word that this has not been the case since “The Grapes of Wrath.”
Regardless, I think most people would agree that it’s nice to have people (a young child, your ailing grandmother, etc.) work for you—especially when it’s voluntary. This is certainly the case in the apartment...
Friday, August 30, 2013
Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements and financially viable results. What we strive for with...
Wednesday, August 28, 2013
Can your residents renew their leases electronically? Does social media marketing improve renewals? What’s the average percentage capture of renewals in multifamily: 30 percent? 40 percent? More than 50 percent?Take the six-question Apartment Revenue Management Renewals Survey and find out the answers during the Baby Come Back: Best Practices in Renewal Analytics session at the 2013 Apartment...