Thursday, January 23, 2014
After lone-wolfing it my first semester of college and frequently wandering by myself, I decided to take a self-defense class. My brother told me I had the weakest punch of anyone he’d ever met in his life, and while I disagreed with this wholeheartedly, I figured some technical instruction couldn’t hurt.
For the next eight Thursdays, I walked to the student center and listened closely as a...
Wednesday, January 22, 2014
Social Media as a Prospecting and Renting ToolPacific Crest recently participated at Seattle’s TRENDS Conference and Tradeshow providing insight on how to effectively utilize social media to benefit individual properties and company initiatives. Pacific Crest integrates the underlying meaning of our tagline into our social media approach. Our social media marketing plan revolves around our...
Friday, January 17, 2014
It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.
For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...
Thursday, January 16, 2014
I’m going to just say it. I don’t do New Year’s resolutions. I never understood the need and always thought it should be a journey of self improvement. Then I read an article that stated every year deserves its own word. After my initial dismissal of the concept, I realized it’s one I can stand behind. It’s motivation to help put a focus on my challenges for the year. Thus, my 2014 word is Move...