APTly Spoken Blog

  • Marketing in Property Management: Get Connected, Stay Connected, Be Responsive!

    Marketing is commonly defined as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is utilized universally as a critical business function for attracting customers. In property management it is important to acknowledge the connection between living requirements and financially viable results. What we strive for with...
  • Take the Revenue Management Renewal Quiz!

    Can your residents renew their leases electronically? Does social media marketing improve renewals? What’s the average percentage capture of renewals in multifamily: 30 percent? 40 percent? More than 50 percent?Take the six-question Apartment Revenue Management Renewals Survey and find out the answers during the Baby Come Back: Best Practices in Renewal Analytics session at the 2013 Apartment...
  • Like a Kid In a Candy Store

    Sometimes I blackout when I eat. I mean, not actually blackout—but it feels very similar. I go into a sort of food coma when presented with a table full of free goodies, eating one after the other in assembly line fashion: move hand to candy, un-wrap candy, put in mouth, repeat. I would have made a stellar Lucy Ricardo. I would also be 800 pounds if I lived in one of Mark Tarses’ Berkeley, Calif...
  • Can You Price Apartments Better Than a Machine?

    We know you’re out there – stalwarts and old-schoolers who have yet to adopt revenue management software technologies and the multi-market-cycle. You are multifamily housing veterans who can price units better than anyone, and certainly better than “a machine.” Particularly beyond the REIT and national institutional owner set, there still exists (and perhaps rightfully so) a brand of apartment...

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